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Brand Deal Success Stories: Insights From Some Popular Brands

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January 8, 2024

Today's world revolves around social media, and because of this, influencers and creators have become significant players in the marketing industry. Seeing the rise in the strength of creators in the market, brands are working to reach these influencers in order to grow their social media presence and boost their sales. Indian influencers have become an essential part of the marketing mix. If you are a brand or even an influencer looking for ways to make use of influencer marketing, here are a few successful business stories in India.

Myntra

One of the most popular brands, Myntra, which you all know now, has only gained fame from social media. It is one of the famous fashion retailers that collaborates with multiple Indian influencers to promote its products. From fashion bloggers to Bollywood actors, Myntra has worked with a range of influencers in order to create content that resonates with their target audience.

Amazon

It is another widespread e-commerce platform in India with a strong influencer marketing presence. If you are using social media more often, you must have seen multiple influencers and creators continuously promoting the products. Amazon collaborated with singers, actors, and numerous YouTubers. Moreover, they run influencer campaigns to drive sales and increase brand visibility. This is another successful brand story in India.

mCaffeine

It is India's first personal care brand, with its unique range of products made from coffee. The product is for those who want to look young and always seek the best products for self-care. They have used influencer marketing to drive sales and create brand awareness. mCaffeine has worked with massive actors like Alia Bhatt and even micro-influencers to promote their products.

Mama Earth

Other famous brands include Mama Earth, an Indian natural beauty and wellness brand. They offer multiple products that are free from any harmful chemicals and toxins. They have approached multiple micro and macro influencers to promote their product. Their primary goal is to promote its products and create awareness.

MyGlamm

Next is MyGlamm, a beauty brand in India known for its vegan and cruelty-free products. They have collaborated with small Instagram influencers to create authentic and engaging content. You must have seen multiple posts related to this particular brand. They utilized an influencer marketing strategy ideally and have reached a wider audience.

How can brands benefit from influencer marketing?

Influencer marketing has been around the world, helping numerous brands reach wider audiences. Here are a few benefits of influencer marketing.

  • Accurate Targeting
    Promotion of a product requires a lot of expenses in this digital world. And here, marketing with influencers comes into play, as it can even let you target the right influencer without investing much in promotion. You can determine a creator's audience and work according to the marketing strategy.

  • Enhanced brand awareness
    Influencers have their following, allowing them to reach more audiences without much effort. It is not the influencer they are targeting but the number of followers they have. The more the audience will engage with the content, the more brand awareness it will generate.

  • The number of active social media users in India is substantial
    As per a report by Statista, the number of social media consumers in India surpassed 462 million in 2022. This indicates that apparel firms have access to a vast audience potential via influencer marketing.

  • Increased trust and credibility
    All the followers have enormous trust in the influencers whom they follow. They follow everything these influencers talk about. And if a brand asks them to promote the product, it will enhance trust and credibility amongst the audience, ultimately benefiting the brand. It is another benefit of influencer marketing.

Conclusion!

Brands like these often work with popular Indian influencers. Like these, other brands can expand their customer bases and use influential marketing in the Indian market. Brands that want to work with Indian influencers should do their homework on the influencers, figure out who they follow, and make content that speaks to them. Influencer marketing can be really helpful for everyone, so it is necessary to leverage its benefits and start letting your brand reach a wider audience. With the influencer marketing strategies we have provided, you can work on targeting the right audience.

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